Outcome Based Strategy
Planet Exhibits stands apart from other trade show exhibit companies by developing and implementing an “outcome-based strategy.” This strategy is a method of planning and development that always keeps the long-term interests of your company in mind. We have a proactive, results-oriented approach to our creative process that links all business objectives and goals to your trade show exhibit. We create a display or structure that illustrates your company’s unique abilities and qualities to everyone you encounter. We help you reach your goals–be they establishing or reinforcing brand identity, lead generation, sales or something else entirely
As a trade show exhibit company, our design strategy is to channel detailed client input into a three dimensional brand statement. Building on years of trade show design experience, we draw on cross disciplinary solutions to solve the basic questions of brand recognition, traffic flow and customer interaction within the trade show exhibit space. Our designers showcase your product or service through compelling graphics, dynamic three dimensional design and innovative interactives. The goal of our design team is to provide our clients with the optimum environment to present their product or service on the trade show floor with the final goal of maximizing return on investment. Our goal is to merge creativity and the clients’ business objectives in a meaningful way that moves design beyond just an aesthetic exercise. We integrate design processes and thinking into the larger business goals of your company and ultimately, your company’s customers. We are invested in this approach, and staying on strategy is the best way to create value for our clients.
“Begin with the end in mind.” This simple mantra is one of the core habits described in Stephen Covey’s timeless motivational book, “The 7 Habits of Highly Effective People”. We believe this is the best way to develop your trade show exhibit program. The entire development process should be outcome-based, with a focus on the end, even in the early stages of development. We first start by learning about your vision–your ultimate goals, we want to know what defines success for you. Are you looking to enhance your brand, educate, inform, generate leads or sell your product or service? Understanding your vision is so important because it becomes OUR vision too. After all, when the event is complete, the results are what is truly measured.
Once we understand your vision, it is time to develop it into a concrete plan of action. This plan is our map for your success. We learn about your current processes and discover how you are planning to engage with attendees. By understanding more about your event and how you intend to interact with customers throughout it, we can better develop trade show exhibit elements that will serve as a tool for the connections you create–rather than merely serving as a backdrop. The success of your trade show event hinges on this early planning stage, so we cut no corners in our quest to turn your objective into something tangible for your audience.
Our 3-dimensional trade show exhibit architecture runs the gamut from traditional to contemporary all created with your desired outcome or outcomes in mind. Whether you want a traditional trade show exhibit or one that hinges on cutting edge digital integration, we deliver. Our results are 100% dedicated to helping you reach more customers and achieving success with your event. The experienced and knowledgeable design professionals at Planet Exhibits realize that both form and function are equally important to you. As such, we integrate those plans you helped us create. With our abilities we design a solution that embraces your brand and desired outcomes.
Beyond providing our clients with an attractive and functional trade show exhibit, one that appeals to attendees and staff, your show is not a success unless you can quantify your Return on Investment. Right from first contact we lay out a game plan for success with pre-show mailings, e-mail blasts and print ads directly aimed at perspective and existing customers. At show site we engage participation with interactives, giveaways and presentations with the sole purpose of making face to face connections, generating brand recognition, and collecting leads. After all isn’t this why you’re exhibiting. Let Planet Exhibits show you how we can design a custom tailored trade show exhibit marketing program for your company. Our commitment to measuring and improving end results is the number one way we can assure that we’ll continue to provide you with the best Return On Investment.
At Planet Exhibits, we know that you want to offer the same superior trade show exhibit experience for your customers on the last day of the event as you offered on the first. Because our plans all start with the end in mind, we’ve been thinking about the ways we can support you from the first moment we began brainstorming ideas for your trade show exhibit. Once your booth or other temporary structure is installed, we are still just a phone call away. We will continue to keep contact with you to best optimize the experience for the exhibit. If anything goes wrong, we’ll be there for you to help resolve the problem. Our support team is the best in the business, and you can feel confident in our ability to deliver outstanding results every step of the way. Our designs may be the wow-factor, but our support is what keeps our customers coming back time and time again.